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Why Your Sales Channels Ignore Your Product Line. (And what you can do about it.)
Simplify the sales process, gain channel loyalty Become your sales channel's first priority
situation: A home storage and organization systems maker sells its product line through a national network of independent closet systems installer/dealers. Dealers were frustrated by the sales time required to draw plans only to have the homeowner revise the plan and require new plans and pricing. As a result, orders submitted by the installers to the manufacturer were often inaccurate, incomplete, and mis-priced.
response: A planning and pricing program was developed for installer sales people to run on laptops while in the field planning systems with homeowners. The planning tool allows the dealer to render the room plan, select system components, design the storage system, generate a 3-D rendering of the plan, generate an accurate parts list, and provide the customer and manufacturer an accurate plan and price.
results: Field-level acceptance of the planning and pricing tool was immediate. Dealers recognized reduced selling costs associated with the streamlined process from planning to installation. Dealers acknowledged a tool to speed sales and improve per-install margins would translate to increased supplier preference and loyalty.
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