 |
 
| summary: |
Viewers of the email who desired further
information were linked directly to a dedicated landing page on
the manufacturer’s web site. The content of this page was developed
specifically to promote the industry-relevant features of the product
with video, downloadable technical data, and case studies of the
product in use. From that landing page, viewers were able to request
a sales visit or submit an RFQ. |
|
