Freeman Group, Inc. - Identify Audiences for Your Sales Channels

identify audiences - sales-ready with confirmed need

gain access - in an office, on the plant floor, or online

convert & close - sales training only goes so far. then what?

build preference - prevent customer attrition

Why Your Sales Channels Ignore Your Product Line. (And what you can do about it.)

Sales Presentation Content Manager Brings Sales Message Accuracy and Customization to Field-Level Sales Presentations

Freeman Group, Inc. announces the immediate availability of PitchCrafter™, a sales presentation content management tool specifically for bringing customization of sales presentations to field sales forces, while giving marketing and sales management the assurance of accurate and timely presentation content.

"This tool was developed to relieve sales and marketing managers everywhere who constantly cringe at the sight of outdated, inaccurate, and brand-compromising PowerPoint® pitches being made by their sales organizations," says Tim Wiersma, Managing Director of (fgi). "But, it was also developed to give field salespeople the independence and content resources to craft their sales presentations the way they know best." "PitchCrafter™ ultimately puts message selection decisions back in the hands of the field sales person. It’s the perfect balance between corporate message control and sales-level presentation customization."

To view a PitchCrafter™ case study, click here.

PitchCrafter™ is made up of two components: a secure, web-based administration interface for corporate content management, and a field-level laptop application for creating and presenting the sales presentations. PitchCrafter™ start-up is simple and can be completed without IT participation. The web-based administration interface runs from a remote server, and the field-level software easily downloads to each laptop using a secure web connection.

Corporate sales or marketing departments use PitchCrafter™ to ensure message accuracy and corporate standards are maintained through managing message module creation, distribution, and versioning of sales presentations; even presentations already created and saved by field sales people.

PitchCrafter™ allows field sales people to create in-the-field, pitch-specific presentations using content modules containing most any type of media, from basic text and images to animation, video, and Flash®. Field-level presentations can be saved, edited, emailed, shared between sale people and printed directly from the sales person’s laptop.

Corporate sales or marketing departments know the message they want to communicate is getting into marketplace. Field-level sales people know they have the freedom to craft their own pitch, the confidence the information is correct, and the assurance the process of building another PowerPoint® is gone.

About (fgi)

(fgi) is a business-to-business marketing communications firm specializing in the development of marketing programs for manufacturers selling through B2B sales channels. These programs are developed to assist our clients and their sales channels in identifying audiences, gaining access to these audiences, converting and closing, and building preference. (fgi) channel marketing experience extends into general line industrial distribution, specialty gases and adhesives channels, home center/hardware channels, contract furniture dealers, independent rep and direct sales channels.

All trademarks referenced are the property of their respective owners.

(fgi), 77 Monroe Center, 5th Floor, Grand Rapids, MI 49503. info@freemangroupinc.com