Freeman Group, Inc. identify audiences
identify audiences - sales-ready with confirmed need
gain access - in an office, on the plant floor, or online
convert & close - sales training only goes so far. then what?
build preference - prevent customer attrition
Why Your Sales Channels Ignore Your Product Line. (And what you can do about it.)

August 5, 2008

"Direct Marketing Program Identifies Untapped Sales Opportunities within Current Customer Operations; Informs Sales Force of New Applications and Decision-makers" (click to view full text)

Freeman Group, Inc. has recently completed the strategic planning, program development, production, distribution, and reporting of a direct marketing initiative supporting the sales organization of one of the nations leading producer’s of industrial adhesive products.

February 12, 2007

"Sales Presentation Content Manager Brings Sales Message Accuracy and Customization to Field-Level Sales Presentations" (click to view full text)

Freeman Group, Inc. announces the immediate availability of PitchCrafter™, a sales presentation content management tool specifically for bringing customization of sales presentations to field sales forces, while giving marketing and sales management the assurance of accurate and timely presentation content.

June 28, 2006

“Why Your B2B Sales Channels Ignore Your Product Line” The Topic of A New FGI
Online Marketing Brief (click to view full text)

The marketing brief presents the premise that operations and sales managers in business-to-business sales channels evaluate product, marketing, and sales support programs of supplying manufacturers based on two basic criteria: the functional and financial contribution of those programs to their channel operations. Based on that evaluation, channel members will prioritize and position that manufacturing supplier’s product, marketing, and sales support program in one of three sectors: parity sector, advantage sector, or preference sector.

April 10, 2006

Freeman Group, Inc. announces the release of a strategy paper entitled,
“Lift the Branding Burden from Your Sales Organization”. (click to view full text)

This paper identifies multiple limitations the concept of branding has forced into the business-to-business selling process. Examples are presented of companies in business-to-business and business-to-consumer selling environments who have attained dominate, market leader positions using sales support programs in lieu of typical branding and mass-market advertising programs.

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