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| summary: |
Two specific, non-core product applications were identified as priority targets. Prospects within each target application were sent individualized product presentations containing product performance data, quantified ROI case studies, single-supplier benefit details, and a ‘thank you’ incentive to leverage completion of the online form. Completed online forms were qualified with telephone surveys. Qualified respondents were scheduled for first-visit sales calls with the producer’s sales force. |
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