Marketing Tools Supporting B2B Sales Channels

(identify audiences)

(gain access)

(convert & close)

(build preference)

Provide your sales channels with clearly identified audiences. Give them sales-ready leads that have a confirmed need, an interest in your solution, and a budget to act.

In an office, on the plant floor, or online. Where ever your audience is, make sure your targeted message is there too. Before, during, and after your channel’s sales visits.

Do your sales channels have marketing tools to help them immediately respond to objections and close on the spot? Sales training only goes so far in the field. Then what?

Your customers look every day at alternatives to your products or services. Provide your sales channels with marketing tools to prevent customer attrition and sell enterprise-wide.