Provide
your sales channels with clearly identified audiences. Give them
sales-ready leads that have a confirmed need, an interest in your
solution, and a budget to act. |
In
an office, on the plant floor, or online. Where ever your audience
is, make sure your targeted message is there too. Before, during,
and after your channel’s sales visits. |
Do
your sales channels have marketing tools to help them immediately
respond to objections and close on the spot? Sales training only
goes so far in the field. Then what? |
Your
customers look every day at alternatives to your products or services.
Provide your sales channels with marketing tools to prevent customer
attrition and sell enterprise-wide. |
